I gathered data from reputable sources and created this infographic about why every local business should invest in search engine optimization.
As more and more people switch to smartphones, the return on investment from search engine optimization services will increase. No other form of advertising or marketing has such a measurable return on investment in the long term.
How long SEO takes to be effective depends on a number of different factors. Are you starting the race a long way behind everyone else or do you have an established online presence that just needs a little help? The first step top improving your website rankings is to find out where you are now. A good SEO will be able to point out opportunities and obstacles and explain them to you in simple terms.